Businesses note benefits
One advantage that large corporate players such as AT&T and Microsoft have in the market — besides working cooperatively to create global standards — is creation of back-end code management systems that enable companies using their codes to keep tabs on who's using the bar codes.
"Every time a code gets scanned, it brings 20 to 30 different metrics associated with the consumer, from the type of operating system being used (in the phone) to other things a consumer has voluntarily decided to enter into the scanner's settings," such as gender, age or other demographic information to create a user profile, Russell said.
For small-business owners such as Neal Clayton, who operates BrokerSouth Real Estate Partners, the codes are an obvious way to reach more potential buyers in a tough sales market.
"Some people might argue the fact that you're giving people all the information, while in sales you want people to call you so you can prequalify them, not just anonymously view your information," said Clayton, who has replaced his clients' for-sale yard signs with all-new signs offering bar code scans.
"But children of Baby Boomers have grown up with keyboards in their hands, and you have to let go of some of the conventional wisdom to adapt to new technologies," Clayton said. Read More
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