Domino’s Pizza is to embed QR barcode ads within ’outdoor’ video game environments as part of its ongoing digital promotions for the new ’Spanish Sizzler’ pizza.
The ads will run across mobile and online gaming platforms, as well as Facebook, using mobile QR codes integrated into non-clickable in-game banner ads.
Instead of interrupting game play with a call to action, the QR ads are activated when users scan each code with their mobile phones - enabling them to order a pizza from Domino’s e-commerce site. Read More
NOTE: Why doesn't Domino's print a changeable QR Code on all their pizza boxes and disposable dishware?
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