Monday, February 21, 2011

2010: Why Your Web Series Should Have Gone to SXSW

There’s only one place you’ll find a more concentrated gathering of decision-makers in online entertainment—that would be April’s Web TV Week in LA headlined by the Streamy Awards. (My bias duly noted.) But second to that is SXSWi.

Let’s say you wanted to get to know the digital content studios and distributors, after five days in Austin you could have connected with the top brass at Revision3, Next New Networks, EQAL, Screen Actors Guild, Funny or Die, Babelgum, Digitas, Katalyst, College Humor, Boxee, Ustream, YouTube, blip.tv—all of whom had a serious presence (not to mention parties) here at South-by.

It’s not just the companies, but the vets of the video scene that are mingling around and are flush with lessons learned and advice on growing an audience online like Steve Garfield (he even wrote a book on it), iJustine, Kevin Rose, Phil De Franco, Taryn Southern, Leo Laporte, Amanda Congdon, Gary Vaynerchuk, Kent Nichols, Shira Lazar, Alex Albrecht, Amanda Coolong and Steve Woolf. Read More

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