During a Thursday panel about growing audiences, Relles advised creators to be consistent, trim what's unnecessary and pay attention to the first 15 seconds of their videos. He said the algorithm that YouTube uses to promote videos measures how long viewers actually watch them. If watchers don't make it past the first 20 seconds, it's as if they didn't click on it.
In recent years, thousands of amateurs have gone pro on YouTube, transforming their part-time hobbies into full-fledged careers by becoming one of the Google Inc.-owned company's "partners," a group of uploaders with whom YouTube shares advertising revenue. Despite the popularity of online video, many creators still want mainstream success.
Ryan Pino, a 21-year-old college student from Long Beach, Calif., who posts videos of himself playing and teaching guitar on the "pinoguy321" channel, came to VidCon looking to meet future collaborators. His goal with his YouTube channel is to reach 100,000 subscribers. He currently has just over 5,000 followers. Ultimately, he wants to sell his own tunes.
"YouTube is great, but it's definitely not the endgame," said Pino. "The endgame is playing shows and touring." Read More
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