Thursday, July 28, 2011

VidCon 2011: 'You Can't Just Post and Pray' | The Wrap Media

Representatives from agencies backing up-and-coming web talent spoke on a panel discussing the give and take of earning solid revenue and staying independent for VidCon’s final Thursday panel.

In a markedly more sobering and realistic panel than the ones delivered by YouTube stars previously in the day, the panel agreed on a “you can’t post and pray” outlook for making money creating online media content.

“There’s a saying that content is king,” said Dan Weinstein, head of digital at The Collective, “But marketing is queen and she runs the household.”

Margaret Healy, Strategic Partnerships Manager for YouTube, admitted that it is hard to rise above the clutter, and warned the audience not to trade away their independence too quickly. Read More

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