Thursday, July 28, 2011

VidCon 2011: 'Put It Out, Sit Back, and Hope People Like It!' | Reuters

YouTube stars and industry professionals gathered in L.A. on Thursday to revel in online video during Day 1 of the 2nd annual VidCon.

Organizers John and Hank Green opened the festivities, explaining that the conference is intended to celebrate online video and the people that make them.

But even creators of the cutest cat videos and wacky “Harry Potter” spoofs need to eat, so industry professionals took the stage to explain the direction online content might be going and how to make the most of it.

Jim Louderback, CEO of Revision 3, an independent free online video service, said online services such as Netflix, HBO Go and Hulu are changing the way for the ways users engage with their media.

Also read: YouTube Finally Admits It: They're Renting Movies

The “internet wins,” he said, calling the traditional cable channel guide the “worst interface ever.” Louderback predicts that TVs will soon include iPad-esque app icons when users are choosing channels.

YouTube darling Olga Kay, whose videos range from complex juggling acts to tender moments with her cat, told Youtubers aspiring to grow subscribers to “stop worrying what people think, and do what you love.”

“Put it out, sit back, and hope people like it!” she said. Read More

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