Tone Body Wash, a division of Dial, are using QR codes and the i-nigma platform to engage consumers on a whole new level. Shoppers in Wal-Mart stores can scan codes to watch a live video of Sara Bareilles, three-time Grammy nominee with over one million albums sold. After watching the video, consumers can interact directly from their mobile device while shopping. The promotion offers a chance to win backstage passes to an upcoming concert; including airfare, hotel, $1000 spending cash and more.
"Working with Propaganda has been amazing. It gives a 360 degree approach to deliver clients a one-stop shop mobile ad campaign. We offer mobile solutions that bring real life results. The consumer receives much more out of their shopping experience," Andy Lynn, CEO of Kickanotch mobile said. "Additionally, Propaganda and Tone are able to track the impact of their campaign with geo-location at each and every store. Our clients can use irrefutable data to not only make their product better while in front of the consumer, but also allocate their marketing budget directly where it should go to get the highest ROI possible," Lynn Stated.
Kickanotch Mobile Partners With Propaganda Inc. to Launch Tone Body Wash
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