Tuesday, June 21, 2011

BBC One launches #QR codes in The Good Cook

The BBC is set to combine QR codes with The Good Cook TV series in a bid to offer viewers additional content via their mobile phones.

It will be the first UK cookery programme to feature QR codes - which can now be seen in newspaper ads and on out of home sites - offering recipes and details of ingredients featured in the show. The codes can be read by smartphones with cameras while viewers are watching the programme live or via BBC iPlayer, according to Broadcast.
Read More

No comments: