Visitors to the Vernon Hills (Illinois) Athletic Complex can get a taste of local restaurants as part of a village initiative to market its menu of businesses and become more interactive.
Installed last week, five signs each carry the logos of 55 restaurants and corresponding QR, or quick response, codes — the funky bar code-like symbols sprouting like dandelions in spring.
Vernon Hills also will try another venue of pursuit, having ordered 10,000, two-sided pamphlets to replace the traditional paper folding maps available to visitors in hotels and other locations.
The centerpiece of the pamphlets will be a QR code connecting viewers to a to a “Shop Vernon Hills” website, allowing users to search for stores, restaurants, entertainment, hotels and other attractions.
“We’ve been trying to find different ways of promoting our businesses in the community,” Kalmar said. “We hadn’t been able to find a way to do that very coherently until the advent of the QR product.”
The village also has opened a Facebook page as a “new level of communication with residents,” Kalmar added. Read More, Photos
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