Once that's done, a planned DVD release will bring even more ad tie-ins. And roughly one year from now, Spurlock's corporate backers will finally be able to really assess whether their allegiance with the writer/director helped their bottom line.
"It could go on forever and ever and ever," Spurlock says of the ways his branded film provokes questions about pervasive advertising.
"With the DVD and as it goes into the release, there will continue to be ties and partnerships and promotion going on — probably for about another six months."
"It never ends. It just keeps feeding on itself. And hopefully that irony isn't lost on everyone who sees the film." Read More
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