Tag Grows Engagement Among Gardeners #QR Codes #qrchat #qrcode

To distinguish themselves in the marketplace and to continually engage gardeners both new and expert, Ball Horticultural Company, the parent company of Burpee, recently launched an integrated marketing campaign for multiple product lines, including a new mobile gardening site – Burpee Gardening Coach.

Burpee is using Microsoft Tag on every label of seeds and potted plants to deliver variety-specific information and care tips that work with the Gardening Coach mobile site.

In the print ads, Burpee is using tags to direct users to download the Gardening Coach. Read More