Tuesday, May 17, 2011

Blue Bite and Reach Media Group Partner To Launch First-Ever NFC-Enabled Ad Network #QR Codes #qrcode #qrchat

Reach Media Group and Blue Bite Deploy First Ever NFC enabled Digital-Out-of-Home Network in the U.S. Sponsored by Hotels.com and The New York Times

In a first-of-its-kind launch, Blue Bite — the leading proximity marketing provider in the US — has teamed with digital media provider Reach Media Group to deploy an NFC-enabled Digital-Out-of-Home Network in the U.S.

The move is the first part of a long-term strategy to bring this interactive mobile medium to RMG’s entire network footprint of 75,000 digital-out-of-home (DOOH) screens over the next 6 months. At the heart of the massive launch is a new platform dubbed “mTag,” which facilitates a variety of interactions between brands and consumers by leveraging DOOH screens in venues to drive user action on their mobile devices. Powered by NFC and QR Codes, mTAG will enable the delivery of rich content, drive mobile application downloads, transmit coupons and offers, facilitate purchases and participation in rewards/loyalty programs.

As part of the initial rollout, Hotels.com and The New York Times have signed on as inaugural sponsors and are launching campaigns that deliver exclusive mobile content and drive downloads of their smartphone applications. Read More

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