Mock-up of a Chocolate Microsoft TAG Business Card. Once the TAG is scanned and the information is in the smartphone, the sweet sugar card can be eaten. (NOTE TO Morgan - this card can be yours....all you have to do is respond to email.)
It’s an idea so simple and so fitting at a time when art and commerce awkwardly commingle that it’s a wonder nobody came up with it before.
But it took professional provocateur Morgan Spurlock (“Super Size Me”) to make a documentary entirely focused on — and funded by — product placement.
Opening Friday, “Pom Wonderful Presents: The Greatest Movie Ever Sold” is backed by an eclectic lineup of sponsors, such as JetBlue Airways, Mini Cooper, Ban deodorant and, of course, pomegranate juicers Pom Wonderful.
“In movies,” Spurlock says, “the key is to keep companies out of the creative process so they don’t compromise the integrity of the story.”
Product placement drives new movie | Rossiter Drake | Movies | San Francisco Examiner
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