@morgankpurlock Film Review: POM Wonderful Presents: The Greatest Movie Ever Sold

Spurlock once again stars on camera as the fatally afflicted addict from Super Size Me, although this time instead of Big Macs he wants to make a “doc-buster” movie so badly he’ll pursue financing from any brand willing to give him a buck. Thus, he journeys into the heart of darkness that is branding, cross-promotion, advertising and, above all, product placement.

His cameras follow him into pitch meetings, brainstorming sessions and confabs with attorneys and fellow filmmakers who break down the various contractual agreements into English. He thereby ushers the viewer into a movie world where if Casablanca were made today, the plane behind Ingrid Bergman would be JetBlue (one of his sponsors), Bogie would be outfitted with Carrera sunglasses (another one) and he would walk away with Claude Rains in Merrell Shoes (you betcha it’s a sponsor). Read More