"Maintaining control. That was the hardest part of this film," Spurlock said in an interview at January's Sundance Film Festival, where the documentary premiered ahead of its theatrical release Friday. "Cutting out any kind of influence they would have over getting approval of the final cut, getting approval of how they looked in the movie.
"We did have to sign disparagement clauses where we agreed not to disparage any of the brands. Which I think we did. I think they all come off great, but with a little bit where we poke them with a finely sharp stick, not a really sharp stick."
Along with cash, companies provided cars, accommodations, air travel, food, beverages and other products to support the film's production. In exchange, Spurlock has become an unabashed pitchman for their goods and services. Read More
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