Today, the Microsoft Tag in the "POM Wonderful Presents: The Greatest Movie Ever Sold" mock-up 2D poster links to the Seventh Generation, "4X Laundry Detergent in Fiber Bottle" video.
So when he (Morgan Spurlock) sets out to make a movie about the insidious and invasive nature of advertising in our modern life, you expect to learn something new -- or see him do something semi-outrageous.
And he seems to: At one point, trying to woo the Pom Wonderful people to put a big chunk of money into his film by offering above-the-title sponsor credit, he brings them ideas for a commercial that he'd insert into the middle of his film (including one about the product's effects on erectile dysfunction, that would have featured a shot of him with an erection). They shoot down all his ideas, then tell him specifically what they want. And, sure enough, a little later in the film, there's that commercial -- brought to life by Spurlock the Pitchman.
His film concludes, ultimately, that our civilization has long since given itself over to magpie syndrome, focusing on the next shiny bauble that catches its eye, even if it's eating our brains in the process. If The Greatest Movie Ever Sold lives up to its title, is it ironic -- or not? Read More
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