Tuesday, March 15, 2011

Stemilt Growers takes mobile marketing to a new level w/ #QR codes


Currently, Stemilt Growers has QR codes on its Piñata Apple display bin and POS materials. The QR code on the Piñata display takes the cell phone user to a mobile website where they get a list of reasons to enjoy Piñata apples, recipes, and storage and handling tips. They can also watch a video about Piñata apples.

In the coming months, Stemilt will feature a QR code on all summer merchandising materials, including the popular grower-centric display bins for cherries and summer fruit.

Family-owned and operated tree fruit company based in Wenatchee, WA. Specializing in apples, pears, cherries, summer fruits and organics! Read More

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