Youth research, marketing and interactive agency Dubit has released the results of a study into awareness of Quick Response codes with teens which finds that brands using QR codes could be on to a winner, if only teens knew what to do with them.
A stand out statistic is that 72% of 11-18 year olds either don’t have the software required to read QR codes or aren't aware their phone can read them.
When shown an image of a QR code only 43% correctly identified that it could be read by a mobile phone, while 19% admitted they didn’t know what it was.
Despite this lack of awareness among participants, 74% of those who have used QR codes believe them to be worthwhile. Read More
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