Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced that it will be providing QR codes for the Miller Lite Beer for the People (www.thebeerforthepeople.com) phase two sweepstakes beginning 03/11/11 and ending on 03/20/11 at the South by Southwest (SXSW) Festival, happening March 11-20 in Austin, Texas. By simply scanning barcodes using a mobile device at the event, users will be routed to an online entry form where they can enter into a sweepstakes for a chance to win $20 pre-paid cards. During the first phase of the Miller Lite SXSW promotion which ended 2/28/11, consumers were able to enter for a chance to win admission to SXSW – Film, Music and Interactive.
The Miller Lite campaign will feature ScanLife QR Codes placed throughout the event on numerous items including posters, print ads, case cards, coasters and more. The codes will also appear in participating retail stores in the Austin area, as well as in and around participating bars and restaurants at SXSW. Upon completing the online entry form, users will be immediately notified as to whether or not they are a winner of a prize. Read More
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