Sunday, January 30, 2011

TXDOT kicking off anti-drunk driving #QR Code campaign to coincide with the Super Bowl

This year, TxDOT is debut a new element of the agency's onoing campaign: interactive posters featuring a graphic Quick Response code (or QR code), which will hang in bars and restaurants in major Texas markets. By photographing the QR code using their smart phones, Texans will automatically be taken to the TxDOT Ride Finder mobile website,

From there, users can find numbers for local cab companies, public transportation options, and even tweet friends to ask for a safe ride home. Read More

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