Monday, January 31, 2011
Marketers are creating clutter-busting communications featuring new technologies such as QR codes, with the help of Xerox Corporation and XMPie, A Xerox Company – on display next week at the PODi AppForum.
Attendees will learn how data-driven marketing efforts can pump up response rates by attaching relevant ideas, images and information to a print piece - complemented by personalized URLs (PURLs) and QR codes to drive online and mobile engagement.
XMPie will sponsor and power the AppForum QR Code Challenge Contest, where show goers can hunt for answers to trivia questions hidden in plain sight, using QR codes. Participants are entered into a drawing for an iPad. XMPie's Automatic Dynamic Object Replacement (ADOR) technology seamlessly aligns each QR code with various elements of a personalized marketing piece. Read More
Watch Video - Barb Pellow: Combining print and new media
Posted by JOlmsted at 6:18 AM