Sunday, January 30, 2011

NOW Washington DC Guide Leverages #QR Codes

The NOW Washington DC Guide is published quarterly, providing business travelers, tourists, and locals timely information on the best dining, happenings and other-see-and-do activities in the Capitol Area.

500,000 copies of the guide are printed each year reaching an estimated one million readers in print and countless more in its digital format.

The NOW Guide incorporates QR codes, mobile and social channels extending reader’s experiences beyond the page. The guide is complemented by an online property which includes updated area information, feeds from top capital area bloggers, feeds to the guide’s social media channels, a comprehensive event calendar, and access to current and past digital editions of the NOW Guide. For more information about the NOW PASS and NOW DEALS, please visit

The NOW Guide is available in digital format online and on mobile devices including the iPhoneTM and iPadTM.

Published using a "visitor-friendly" format, the 80-page NOW Guide is highly approachable and streamlined--designed to be easily digested in bits and pieces with short, informative articles, and brief reviews. The guide leverages QR (quick response) codes and various other mobile media and social technologies, providing readers easy access to additional content beyond the page—connecting readers with local area experts including some of DC top bloggers and guest services personnel. Read More

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