When potential buyers drive by Lise and Ronald Pouliot's Cape Coral home, they can take a virtual tour - without ever leaving their cars.
Robin Speronis, owner and broker of Zen Real Estate of Florida, uses Quick Response Code to offer fast, video viewing for her listing of the Pouliot home.
For Speronis, that means people can wave iPhones, Blackberries and other high-tech cell phones in front of a 10-inch by 10-inch QR Code on her For Sale sign, and their phones quickly bring up a website featuring detailed information and a virtual tour of the home.
The broker believes QR Codes are the future of real estate marketing and will eventually make the Multiple Listing Service irrelevant. Read More
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