Wednesday, August 08, 2007

Internet ads seen surpassing print newspaper ads in 2010

Internet ads seen surpassing print newspaper ads in 2010: "NEW YORK -- A study finds that U.S. consumers are increasingly shifting their attention away from traditional, advertising-supported media in favor of entertainment such as the Internet, video games and cable TV, which consumers pay for.
As a result, the boom in online advertising is expected to continue, with all Internet advertising spending -- including ads on Web sites of traditional media outlets -- overtaking print newspaper advertising in 2010 as the largest advertising category, according to a report released Tuesday by Veronis Suhler Stevenson, a media investment firm."

No comments: