Monday, August 13, 2007

Business & Technology | Google's video service closing | Seattle Times Newspaper

Business & Technology | Google's video service closing | Seattle Times Newspaper: "SAN FRANCISCO — Google is shutting down a service that sold and rented online video, ending a 19-month experiment doomed by the proliferation of free clips on other Web sites like the Internet search leader's YouTube subsidiary. The decision, confirmed late Friday, underscores Google's intention to concentrate its financial muscle and brainpower on developing an advertising format to capitalize on the immense popularity of online video. YouTube, which Google bought last year for $1.76 billion, is expected to be the focal point of the company's expansion into video advertising. Google executives hope to settle on an effective advertising system for video ads by the end of this year."

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