Thursday, August 23, 2007

Internet gives television a run for its money


LOS ANGELES -- Is the Internet starting to edge out television for consumers' free time?

A survey out Wednesday suggests so.

About 66 percent of respondents in the global survey by IBM Corp. said they watched between one and four hours of TV a day -- only slightly more than the 60 percent who said they used the Internet for personal reasons that long each day.

About 19 percent said they were online six hours or more a day for personal reasons -- from sending e-mails to watching goofy videos to interacting with friends on social networking sites such as MySpace. By comparison, only 9 percent of respondents said they spent six hours a day watching the tube.

About a third of respondents said they spent an equal amount of time -- between two and four hours -- on the Web and in front of the TV.

"The Internet is becoming consumers' primary entertainment source," Saul Berman, who leads IBM's media and entertainment strategies business, said in releasing the survey results. "The TV is increasingly taking a back seat to the cell phone and personal computer," especially among consumers ages 18 to 34. Read More

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