The beauty of QR codes is that they are an open-source and freely licensed standard. They cost nothing additional to add to printed materials and can be scanned by free readers on all smartphones and even some feature phones.
Old habits die hard, so it will take some time for people to get used to engaging the real world with their phone, but the unique look of a QR code, a strong call to action, and valuable rewards will help further their surging popularity. The ability to measure click-through rates on real world items, while capturing temporal, geographic and demographic data will make QR codes a favorite among advertisers.
I believe the tipping moment will occur as a result of a major media event, such as QR codes serving as an alternative to texting in your American Idol vote or QR codes being used regularly by a major retail brand such as Costco or McDonald’s. Those advertising icons are also pragmatic and they, along with us, will be watching for that magical moment of impact. Read More
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