Margie Newman describes the event as “a sea of Mac-toting, smartphone-obsessed, new media snobs on a mission to know what is next.” Ms. Newman is a public relations professional in Washington D.C. She made her third trip to the South by Southwest festival this year. We spoke with her by phone at the festival.
MARGIE NEWMAN: “When you can go to a place and not only see what’s next and see how to better use what’s already here, but also connect with people who love it as much as you do, it’s just kind of a special thing. A lot of people call South by Southwest Interactive the geek spring break. And that’s pretty accurate.”
Margie Newman says quick response codes are big news at this year’s festival. The codes turn URLs and text into barcode-like images that can be scanned using a mobile phone or a QR code reader.
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