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PepsiCo's Doritos and Pepsi MAX Brands Dominate USA TODAY Ad Meter With Consumer-Created Super Bowl Commercials, Awarding $1.4 Million In Prizes

PepsiCo's Doritos and Pepsi MAX brands last night made Super Bowl advertising history when four consumer-created ads scored within the top-ten rankings of the USA TODAY Ad Meter. (Watch All Super Bowl Commercials on YouTube

Consumer-created Doritos commercial, "Pug Attack," achieved the No. 1 Ad Meter ranking, winning its creator JR Burningham $1 million and a guaranteed contract to create an additional television ad for Doritos and Pepsi MAX in 2011.

This marks only the second time in history that a consumer-created ad has topped the USA TODAY Ad Meter.

In addition, consumer-created Doritos ad, "House Sitting" landed the third-highest Ad Meter score, winning its creator, Tynesha Williams, $400,000. The fourth-highest Ad Meter score went to consumer-created Pepsi MAX ad, "Love Hurts," created by Brad Bosley.

The USA TODAY Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favorite to least favorite. Created in 1989, USA TODAY's Ad Meter has been regarded as the most influential Super Bowl ad rating in the advertising industry. (Read More)