Tubefilter Meetup Recap: Diving into YouTube

There was a unique energy of optimism in LA at last night’s Tubefilter Meetup, with a packed room full of video creators of all types came together to check in on where the state of web video is today. The terminology may have changed over the years, with some terms serving to define subgroups like the ‘web series crowd,’ the ‘livestreamers,’ the ‘YouTubers’ and the podcasters. But ultimately we’re all talking about the same thing—social video.

It’s the concept of creating video for an audience and truly connecting with them using the tools of the internet to do so. That’s the common thread that made last night’s discussion so relevant. It’s hard to ignore the network that does 147 million unique visitors a month.

The title was glib—“So You’re a YouTube Partner, Now What?”—a potshot at the myth of overnight millions just by making into the ranks of the 15,000 or so YouTube channels in the ad revenue-sharing Partner Program. For the first time we decided to focus the panel session entirely on one platform, diving deeper into the nuances of the mothership of online video. Read More