Jimmy Fallon Plugs Band W/ #QR Code [VIDEO]###

In the old days, when a musician pushing a new album appeared on a talk show, the host would hold up the album cover, but Jimmy Fallon this week may have started a new trend by offering up a QR code instead.

Fallon had Tyler, The Creator and Hodgy Beats of Odd Future on Late Night with Jimmy Fallon on Wednesday. Before the performance, Fallon held up an LP-size QR code that, when viewed with the proper app, led viewers to oddfuture.com, which features a video of Tyler The Creator’s “Yonkers.”

The effect of the plug will no doubt be magnified by the fact that the clip has become a Trending Topic on YouTube Trends with more than 50,000 views since the clip was posted yesterday. Read More