Communication Skills | Retailers move beyond the more popular forms of social media to engage shoppers in new ways #QR Codes

Aug. 2010: Facebook and Twitter are far from passé, but food retailers are testing less-established social networking platforms like Foursquare, Groupon — even QR Codes — for promotional purposes.

PCC Natural Markets, Seattle, is so technologically advanced that it will soon start connecting with shoppers via Quick Response (QR) codes, barcodes that smart phones can read to display text, a Web page or video. Read More