Oakley to Present at New York Fashion Week

Photo Release -- Oakley to Present at New York Fashion Week: Oakley, Inc. (NYSE:OO) today announced it will join Olympus Fashion Week at the Atelier in New York to stage the company's first ever formal runway presentation. Scheduled for 6pm on February 5th, the show marks the official launch of Oakley's ready-to-wear line, a collection that showcases looks from the company's Fall 2005 women's range of apparel.

"The future of fashion includes technology," said Oakley founder and CEO Jim Jannard. "As science defines the future of style, Oakley is uniquely positioned to innovate fashion with technologies that blend form with function, optimizing both."

Oakley's foray into fashion has achieved innovations that support the ongoing trend of merging technology into the everyday life of the consumer. For its women's collection, the company has engineered custom hardware and applied processes that give textiles a look and feel that is uniquely Oakley. Invention in fashion is exemplified by the versatility of the collection, which focuses on the female form with interchangeability that goes from active day to casual night.

Sound in Style.
Olympus' new m:robe, the first digital music player with a built-in digital camera, will be on the scene and on display down the runway, in the hands of models, designers and celebrities and featured by DJ's during the show and at exclusive after parties. There will also be a listening wall in the lobby of the Bryant Park tents where pictures and music from each day's shows will be available for all to see and hear the runway excitement.



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