mtv.com - News - Napster Takes On iPod With New, Portable Service: "The music-subscription service Napster unveiled a portable version on Wednesday that will allow it to tackle Apple's popular iPod head-on.
Called Napster to Go, the service includes a new technology that allows it to work with portable players. A $30 million ad campaign for the service will launch during the Super Bowl on Sunday.
'Introducing the world's first portable music service,' reads an ad on Napster's official site. 'Now you can fill and refill your compatible MP3 player without paying 99 cents per track. Get all the music you want in a whole new way.'
The '99 cent' jab refers to the typical per-track cost of Apple's iTunes download service, which currently holds approximately 70 percent of the download market. The campaign urges people to compare the cost of spending $10,000 to buy and transfer 10,000 songs from iTunes to an iPod, versus Napster's $14.95 per-month fee to do the same with an unlimited number of the service's million-plus tracks, according to a Reuters report. "
David Rovics - Singer/Songwriter (Who Would Jesus Bomb?)
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