Mobile action codes are getting harder to miss in magazines. That trend is documented by Nellymoser, a mobile marketing firm that supports brands and publishers’ QR campaigns. The firm has a new report out that says that in all of 2011, nearly 4,500 codes appeared in ad and editorial pages in the top 100 titles.
Women’s magazines were the biggest users of QR codes in 2011. The biggest was InStyle at No. 1 with 141 codes. It was followed by ESPN The Magazine (136), People (136), Self (126) and Entertainment Weekly (123).
The occurrence of such quick-response codes (a broad term encompassing QR codes, Microsoft Tags, SnapTags and others) grew sharply over the year, mostly driven by ad pages. Put another way, 8 percent of magazine ad pages in December contained codes, up from 3.6 percent of magazine ad pages containing codes in January.
Among brands, nearly 40 percent of the codes came from the beauty, home and fashion industries, led by John Frieda (82), L’Oréal (79), Cuisinart (74), Garnier (72) and Revlon (67).
Which Mags Were Biggest Users of QR Codes in 2011? | Adweek
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