Wednesday, December 07, 2011

QR Codes Getting More Use in Magazines | Adweek

GfK MRI Starch recently released data confirming that QR codes, or snap tags, are showing up more in magazine ads.

From January to August, MRI measured more than 72,000 ads. Five percent of them contained QR or snap codes, up from 1.3 percent in the second half of 2010. And the mere presence of the codes seems to get readers more involved with the ads containing them—of those who saw an ad with a mobile barcode, five percent took a picture of it with their cell phones.

By comparison, 14 percent who saw an ad visited the advertiser's website and 20 percent of readers who saw an ad with a scent strip tried the strip. However, websites and scent strips have been around a long time and people are used to them, whereas QR codes are relatively new and may require the user to download software to access the code.

QR Codes Getting More Use in Magazines Adweek

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