Wednesday, December 07, 2011

More QR Codes In Store (And Elsewhere) For '12 12/07/2011

Moreover, two-thirds of respondents said they expected mobile barcodes to drive the innovation in overall mobile marketing next year, and 80% said they believe the tactic can increase brand awareness and customer engagement. The biggest factors to consider when creating these programs: consumer demand, security and cost. But what it all comes down to in the end, Khan says, is the value of the consumer experience.

“The consumers are engaging a lot more with these barcodes,” he says. “If the consumer experience is good, you are more than likely to use the scanner more and more for other products and other engagements than if you had a real bad experience.”

MediaPost Publications More QR Codes In Store (And Elsewhere) For '12 12/07/2011

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