SEATTLE, WA, November 09, 2011 /24-7PressRelease/ -- The world's first 'meat-flavored spirit', Bakon Vodka (www.bakonvodka.com), today marked another first, as they unveiled a brand new bottle design with a distinctive twist. Every Bakon Vodka bottle will now be embellished with a unique new quick response (QR) code that individualizes each bottle for its owner.
The QR code will allow the bottle to be tracked and the customer who scans the code to enter into a 'game-like' environment where they can earn badges for purchasing new bottles, trying a recipe, or passing the bottle to a friend in a new location. "It's kind of a Foursquare for products," said Bakon Vodka co-founder Sven Liden.
The social game solution was designed and implemented by Ethofy, a Seattle company focused on social marketing and sales. "While QR codes are traditionally used to take consumers to a Website or place of purchase, the Bakon team wanted a unique way to leverage the technology to give customers a fun, interactive experience," said Dan Frumin, Ethofy CEO. "Bakon customers play on their phones and share their scan history and comments on Facebook.
Social games and badges incent customers to scan and share while simultaneously giving us a deeper understanding of how customers experience our product," said Liden. The new QR coded Bakon Vodka bottles are now shipping throughout the 41 states where the spirit is currently available.
Bakon Vodka Debuts Industry's First Individually-Assigned QR Codes to New Bottles of Award-Winning Spirit - Food and Drink Digital
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