Time is another factor that can be used for creating compelling and relevant content. In the restaurant example, if the scan comes in during lunch hours...apart from directing the user to the nearest restaurant he can also get the lunch specials and a special discount coupon that is vaild only for the next couple of hours. The third powerful tool that can be deployed is of course analytics. Over a period of time you gather data on what kind of content works best at a location and time. The combination of location, time and analytics can create powerful and compelling content. QR Codes also for the first time create a truly seamless way of integrating vanilla print with rich online content. It is now up to the content providers to combine these technologies and create a whole new level of magic.
QR Codes: Finally Moving from Potential to Performance - Technorati Business
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