MediaPost Publications QR Codes Promote Coke's Campaign Despite Challenges

While the code will only appear on cups, the promotion will appear on a variety of things related to Coca-Cola. The campaign promoting Coca-Cola's $2 million pledge to the World Wildlife Fund's polar bear habitat conservation efforts in the Arctic will appear on 1.4 billion Coke cans in the U.S. and Canada. The cans will be white with a polar bear graphic, rather than the classic red, to raise awareness and funds for the campaign, which runs from November 2011 to February 2012.

MediaPost Publications QR Codes Promote Coke's Campaign Despite Challenges 11/25/2011