UK department store John Lewis is merging the online and offline worlds, trialing a virtual store that will allow shoppers to buy a range of products using smartphones and QR codes.
Retailer John Lewis is extending its click and collect offering by launching a virtual store. The Brighton Waitrose branch features a window display where shoppers can scan QR codes to purchase featured items from the retailer’s ‘Top 30 Favourite Things for Christmas’ including Lego and the Amazon Kindle.
After scanning a QR code, the shopper is linked to the John Lewis mobile site to make the purchase. If products are ordered before 7pm, they will be available for collection from the store from 2pm the next day.
John Lewis Trials 24-hour QR Code Store Power Retail
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