Consumers can even use QR codes to find out about promotions and competitions, straight from the supermarket shelf. QR codes not only communicate product information, they are also new marketing instruments.
Where does the steak in my frying pan come from? Where are the oranges in my juice from? Where do the cows live whose milk I am drinking? Who made this ice cream, and what is in it? These days, consumers want to know all about the food they are buying. QR codes are a modern way for food manufacturers to keep consumers informed.
Packaging Europe - Square, convenient, smart: QR codes − added value on the supermarket shelf
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