Here's how it could work: Adolescents who buy the product scan a QR code with their smart phone and set the device down on the level surface of the bathroom sink. They repeatedly glance up at the mirror and down at the phone screen, watching a video that shows them how to apply X Out to their face.
"A new video will be posted daily for teens to watch," a spokesperson for the Santa Monica, CA-based company told ClickZ via email. "The [QR codes and videos were] designed to be a built-in compliance measure to help teens recognize the recommended two-minute wash time for best results and to achieve clear skin."
The QR codes initiative has no foreseeable end, the spokesperson stated, calling them "a permanent part of the brand."
Anti-Acne Brand Combines QR Codes With Mobile Video | ClickZ
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