Ted Baker stores have designer QR Codes on swing tags, at cash desks and on store windows (image below) giving customers the chance to win an all expenses paid trip to three major fashion capitals; Paris, London and New York. The competition in conjunction with Quintessentially Travel lasts for three months with one prize allocated each month.
The QR Code resolves to a mobile site where users can enter the competition, read insider tips on the three cities, see suggestions of what to wear and view videos.
Ted Baker QR Code
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