Friday, September 09, 2011

Americans: Y'All Love QR Codes | Fast Company

Check out Victoria's Secret's new "Sexier Than Skin" ad campaign--I bet it already grabbed your eye. It's new, undeniably clever, certain to tempt many a viewer into trying QR codes in a way that perhaps no other ad ever has, and it's so "meta" (with the tech itself acting as part of the visual joke) it's hard to imagine the ad campaign working any other way.

By holding a smartphone up to the ad, snapping the QR code and waiting to see what happens, the interested "viewer" is automagically taken to a URL for an image that fills in the gap, not with saucy pink pixels but with saucy underwear.

Americans: Y'All Love QR Codes Fast Company

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