Thursday, August 04, 2011

The Packer - Zespri puts QR codes on retail displays - News

Tauranga, New Zealand-based Zespri International is displaying kiwifruit in display cases equipped with quick-response codes.

The first displays, each of which holds three or four volume-filled boxes of fruit, are scheduled to be installed in produce departments at Compton, Calif.-based retail chain Ralphs the week of Aug. 8, said Michele Hoard, senior marketing manager for Zespri North America.

More retail chains will add the displays in coming weeks, Hoard said. The displays are scheduled to be up through October.

The Packer - Zespri puts QR codes on retail displays - News

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