At least one major brand is hopping on the VidCon bandwagon, and it’s Rockstar Energy Drinks. They’re releasing a line of specially-marked beverage cans that contain a QR code. The code, when scanned, leads viewers to a video from a VidCon filmmaker. Currently, the code directs them to a VidCon music video from Tennessee singer Adam Jammer:
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Hmmm. I wonder how FUEL Energy Beverage turned into RockStar Energy Drink?
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