YouTube - All-Access: Behind Shaq's Social Media Retirement Blitz

Digital Royalty has worked closely with Shaquille O'Neal for more than two years to develop his online brand and media network comprised of 6 million friends. Over the course of Shaquille's historic career in the NBA spanning nearly two decades, he's had plenty of BIG nicknames: Big Diesel, The Big Shaqtus and The Big Shamrock. But like many of his fans, Digital Royalty has always seen him as The Big Social Media Center. Robert Flores takes you behind Shaq's social media retirement blitz.