Friday, June 03, 2011

Online Video: Fred, @iJustine, FreddieW Get Deal | Advertising Age

In a deal meant to grow revenue and audiences for web series such as "Fred," "iJustine" and "FreddieW," Collective Digital Studio, the digital arm of entertainment-management company the Collective, will bring its hefty roster of web talent to's multi-platform distribution network.

As part of the partnership, will manage the distribution of Collective Digital Studio's content across its site, iTunes, YouTube, Facebook, Twitter, Roku, Verizon FiOS, TiVo, Sony TVs and elsewhere, and will lead its ad sales efforts on those fronts.

Also part of the deal are two new original series for Blip, one animated series based Lucas Cruikshank's popular "Fred" character and a "FreddieW" show from creators Freddie Wong and Brandon Laatsch, with both series still in early development.

The series on the Collective's roster that are already monetized through advertising on their individual YouTube channels will continue to be monetized that way. This new deal will create more revenue streams by selling ads against other distribution channels. Read More

About Collective Digital Studio

Collective Digital Studio is the online content division of leading entertainment management and production company The Collective. Formed in 2005, the Collective's mission is to unlock the value of the direct relationship between artists and their fans by identifying, developing and maximizing opportunities for creative talent across a multitude of media platforms. Clients include Linkin Park, Counting Crows, Enrique Iglesias, Slash, Alanis Morisette, Godsmack, Martin Lawrence, Michelle Rodriguez, Emile Hirsch, Jason Isaacs, Eliza Dushku, Eddie Izzard and Lucas Cruikshank AKA "Fred." Based in Beverly Hills, The Collective employs a staff of more than seventy employees.

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