Tuesday, June 28, 2011

Kum & Go Using #QR Codes to Win in Store Wars

WEST DES MOINES, Iowa -- Kum & Go is having success using QR codes (quick response codes) as part of its Store Wars campaign this summer, according to a report by YouScan.Me.

The campaign pits Kum & Go locations against each other to see which store can sell the most fountain drinks. QR codes are posted at each store's fountain. When customers scan the codes using their smartphones, they are taken to the mobile version of the Store Wars website.

"We wanted customers to experience the instant gratification of being able to check the results on the spot," said Mike Templeton, social media manager for Kum & Go. "Using a QR code seemed like a natural fit. The customer could pick up their drink, check the leaderboard and be on their way." Read More

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